In February of this year Ikea presented the new PS collection. When looking at all the news I completely missed this sofa due to the styling. The way it was presented was not appealing to me.
Then I saw the sofa on the design teams Instagram account. Raw Comfort Chair by Studio Truly Truly with nougat&honey colored velvet cushions and the sofa photographed by itself and bam!
It looks amazing and unique. The importance of enhancing styling can not be pushed enough.
Studio Truly Truly is founded and run by Australian designers Joel&Kate Booy based in Rotterdam. On their website they say that they tackle all manner of creative challenges, ranging across objects furniture, lighting, textiles and spaces.
In my opinion they did some major tackling with Raw Comfort Chair for Ikea PS 2017. Had the styling not hidden the simple beauty of it I would have noticed it before. My apologies. Love it!
Thank you Joel&Kate Booy and Studio Truly Truly
This is how Studio Truly Truly presents the project on their site :
Raw Comfort Chair for IKEA-PS 2017
An innovative, deconstructed sofa that allows comfort to be added separate to the frame. Studio Truly Truly researched and re-imagined the typical sofa by exaggerating comfort into an expressive element. Manipulating standard cushions, they developed a form reminiscent
of a fluffy cloud. People can attach standard 50cm cushions of their own choice to a minimal metal frame, and if they wish, join two frames together to form a full sofa. The frame is sold separate to the cushions opening up the possibility for people to create a unique, personalised sofa and giving the sofa a longer life-span because it can be easily updated or adapted. This flexibility of character and function allows the sofa to remain relevant for the user – a kind of future proofing – while the separable parts are easily reused or recycled.
Designed for IKEA-PS 2017
Single half 90 x 94 x 75cm high
Double full 180 x 94 x 75cm high
Coated steel frame, standard 50cm cushions & elastic straps.