Apartment love at first sight


Photo Per Magnus Persson

It was apartment love at first sight when I first came to the home of friends Daniel&Julia and their daughter Züe. I was really taken with the clever layout of these 50 sqm. The fact that I love these friends as well does not make it any worse.This compact living place has stayed on my mind since the first time I saw it. At the bottom you find their latest home in Colombia. Yes, in South America. Not in Stockholm, Sweden like this one.

The smart use of space throughout this home makes it suitable for a small family although it from the beginning was just a one bedroom flat. It now has three sleeping spaces. Not full rooms but smartly made so that each bed has its own secluded area.

The total remake idea of this home comes from artist&interiorista Daniel Nyström that works as an interior architect. Per Magnus Persson photographed and I styled this shoot of the flat and it was feautured in Swedish Residence which is a interior monthly magazine.On Instagram you find Daniel at @danielnysteom only, not on Facebook at all.

Where the greens are coming down you have one of the two elevated bed spaces. You come up via a small stair/ladder that takes very little space and supplies both upstairs resting/lounging/sleeping quarters. The kitchen is Daniel´s own design.

Not having any cupboards on the wall above the workspace creates a calm impression of the kitchen.

The separating wall of the fridge is painted matt black.

The vintage metal boxes break the perfect white impression and supply good storage. Every square cm counts and can be put to good use.

The choice of not having a big couch gives a lot of space. The easy chairs are from Moroso Diesel. The floor lamp is from Nyström Persia, which was the company and brand that Daniel used to have with Christian Persia.

The existing old wooden plank floors have been painted in a medium grey tone accentuating the wall with the beautiful arched windows even more.

The new room built that holds the mini bedroom with another bed on top matches the height of the simple tall beauty of the tiled stove, that works and provides good heat in the cold months. The bespoke shelves are off course Daniel´s own design. The Moroso Diesel pouf is needed extra seating. The old Chinese antique herb chest of drawers certainly take center stage here. Have you come to understand my apartment love at first sight ?


The sight of yarn of unusual kinds laying about is natural in this home. Daniel is a frequent knitter as well as clothes&hat maker.

Glass artist and friend of Daniel, Elisabeth Henriksson has created the unique glass vessels (yes Julia, those orchids are stolen from your pots…sorry but they fit perfectly!)

A bed with a view. On top of the downstairs small bedroom is the bed space that looks over the living room and the tiled stove. In the photo below you see what the small bedroom with a double bed looks like that is underneath.

Daniel without a hat on is something you rarely see. Here in his element knitting away barefoot just being himself. Love this portrait of him by Per Magnus. Contact Daniel via his new company email at daniel@yodoi.se

In the rather large hallway where the entrance is the whole wall has been used for bespoke open shelving and closet space.

If you keep this type of order among your shoes then open shelving is amazing. Right ?

So what is this photo doing here?  Clearly it has noting to do with the apartment we have just been looking at? But it does! This is Daniels latest project in Villa De Leyva i Colombia. Together with his partner Julia Peralta they are building a new home 130 km northeast of the capitol Bogotá. The photo above is taken by Daniel when the finishing touches of their home away from home in Colombia is being done.  I am going to see my friends in the end of October in Colombia and I am so excited I can not tell you.

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Personal designshopper hos Svenssons


Tack för bilden Petra Tungården

I Sickla var Sveriges top influencers och jag personal shoppers i designikontäta Svenssons i Lammhult som inte bara öppnar ny butik utan har premiär för helt nytt koncept.

Möbeldesignbutiken har fått en helt ny inramning, nytt tänk och en så tilltalande känsla. Detta är inte ett sponsrat inlägg. Jag får inte kosing för att skriva detta utan gick bara igång. Jag var del av själva öppningen och buikspremiären och hjälpte designhungriga kunder att finna rätt  möbler och ting till sina hem.

Saken är den att jag blev så glatt överaskad när jag kom på plats. Inredningen i butiken och dess sätt att visa upp och sätta samman design tilltalar mig mer och hjälper kunden att se lättare. Vad bättre i dessa sammanhang?

För Svenssons har Architect Concept Developer Lotta Hahn tagit fram detta helt nya butikskoncept och tillsammans med Plymprojekt har hon realiserat sin vision. Extra kul att det är just Lotta som gjort uppdateringen då hon både är en god vän och oerhört meriterad. Åt lunch med henne dagen innan och hörde då om jobbet i de sista stadiet och fick sen se helheten när jag kom på plats själv.

Att butikskonceptet inte gått på ljust&frächt vinkeln är så skönt. Denna butik sticker ut.

Miljöer med sammansatt inredningstänk istället för bara snygga möbler bredvid varandra.

Den mörka paletten som backdrop gör att det man ställer ut märks riktigt väl. Fotoboksprincipen är alltid lika effektiv.

Muutos vackra beslag/knoppar poppar verkligen ut. Blir värsta smågodiset!


Blir så glad när jag ser att inredningssverige går frammåt. Tycker vi stampat länge på samma plats, så glad att se smart&snygg utveckling.

Skall bli spännande att se hur man gör med den vackra fastigheten som Svennssons har i Malmö. Där kan detta koncept bli helt oslagbart.



Här är hela härliga gänget som jag fick en dag med i Sickla.

Södermalm studio splendour


From Södermalm the view of Stockholm is spectacular. The view this apartment is offering is unique.

The ridge walkway that passes the historic building Laurinska huset where the Studio Apt is situated is called Monteliusvägen and has the most enjoyable view of Stockholm.

I could stand this view…

Naturally there is a roof terrace as well. Even if the styling did not make it for the photo shoot.


I mean really! The building, the studio & the view. This is a unique apartment that just have found an excited&happy owner (hopefully) Sold successfully by Alexander White after having been offered by other real estate agents before without being sold…

This 205 sqm STUDIO apt is truly one of a kind. The historic building it is situated in first of all : Laurinska Huset as it is called is one of those buildings that stand out to begin with.

To make the studo look as alluring as it does in these photos taken by Henrik Nero the interior was done by Dusty Deco, Walles&walles and Stella Polaris Antiques. The real estate agent in charge was Wilhelmina Bonde Alfvén

Eventhough we know that the apt has been styled to be sold,  I don´t like to see price or info tags… The chair is gorgeous though.

Takfönster/lanternin/ The skylight makes the studio one of a kind and dressed in what looks like a Calder hanging mobile it looks amazing.

If I´m not mistaken this used to be mega star and real estate magnate Fredrik Eklunds Stockholm hang out.

Wishing you a magnificent weekend




Jimmy meets photographer Jimmy Nelson


I arrive at Slettvoll concept store at Regeringsgatan in Stockholm city center at 6 pm. Offered a glass of bubbly I head for the huge book on the table and decide to put on the gloves that are strategicly placed for people like me that have to meddle with things at the vernissage.

When I turn the first pages of the book Before they pass away,  Jimmy Nelson appear on my left side and says : thank you for wearing those (the gloves…I did not touch anything else…)

How exciting to meet the photographer in person behind these amazing photos as of a world I have never seen. I take my right glove off to say hello properly and Mr Nelson, Jimmy, says nice to meet you Jimmy.

The women behind me that has been looking over my shoulder when I was turning the pages of the huge book steps in and completely takes over. She talks about how she looks up to Mr Nelson and his incredible photos and her adoration of the man, the myth, the photographer.

Mr Nelson soon says he is going to start his presentation and he steps up on the small stage and starts addressing the big crowd that is waiting to hear from the man who´s photos we have seen but know so little about. The person behind and the stories that must come with the adventures that everyone understand is part of the documentation of the real people of the remote tribes that has become his forte.

Not only does he tell the story of how he crossed a remote region of Siberia large as France in a antique tank for over a month in search of an extinct tribe, he also unveils his photos of the tribe of Slettvoll. Dressed in the fabrics used for the furniture of Slettvoll the workers at the  factory have been portrayed by Jimmy as you see above.

Photo Jimmy Nelson

2018 Jimmy is publishing a new book. To accompany the book a phone App is being constructed so that when you look at a photo in the book you can scan a code and see the 360° view of the shoot. Now that is something to look forward to!

Photo Jimmy Nelson

In 2018 Mr Nelson will have a new exhibit at Fotografiska in Stockholm.

Photo Jimmy Nelson

Listen and see Jimmy talk about his adventures :

Photo Jimmy Nelson

Photo Jimmy Nelson

Photo Jimmy Nelson

Photo Jimmy Nelson

Photo Jimmy Nelson

The all female, family owned, Norweigan interior decoration company Slettvoll will be offering special editions of Jimmy Nelsons photos as the first of its kind being sold. That is why we are gathered in this nice looking interior shop in the center of Stockholm.

Photo Jimmy Nelson

To have Jimmy Nelson over for dinner and hear his stories of his search for the lost tribes of the world must be the most interesting guest to listen to and cook for.

I am hereby extending an invite to dinner at my house when you come to Stockholm next time Jimmy.  Thank you for the unique inspiration and curiosity for life you spread with your existence.



2room&greens Vallastaden 2017




Good friends kick your butt. That is exactly what my Israeli friend Maor Gil did. When I publish blogposts only in Swedish he says. So, great that you write in a language that only 10 miljon can read when you can reach so many more around the world with your second language. The fact that all of the Swedes can read English does not make it more understandable…. He is right. So I am taking a step towards being more including and have added english to my post on my own exhibit at Vallastaden. I really hope you enjoy reading about it. Thank you Maor! Click HERE for access to the new and updated Eng version of my post.

Shining light on the importance of including more readers by writing in english. The textile cord and cork lamp holder with gorgeous led bulbs come from Nud Collection and are part of my exhibit 2room&greens at Vallastaden2017, Linköping, Sweden.