This post is written as a collaboration with SILMO Paris.
2017 is a key year and an anniversary year, as Silmo Paris 2017 is celebrating its half century, all the while looking to the future and emphasizing its pivotal role in the domestic and international optics and eyewear sector.
In May 1967, together with other eyewear manufacturers, Morel helped create the first Eyewear and Optics Show, which until then had simply been included in a section of the International Plastics Show held in Oyonnax. In an exhibition hall measuring 1500 m2 specially constructed by the town, this independent show featured 70 exhibitors, nine of whom were from outside France.
Three years later, in 1970, the Eyewear and Optics Show was permanently designated ”Silmo” (Salon international de la lunetterie, de l’optique oculaire et du matériel pour opticiens). It was only moved to Paris in 1981, as it became clear over the years that the Oyonnax valley did not offer the easiest access. It now takes place in the autumn so as not to compete with the Mido which is held in the spring.
So, if we take it from the start. What did fashion look like in 1967 when Silmo was born?