SENASTE ARTIKLARNA

Silmo D´or

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Every year at the international trade show Silmo, inventive and progressive designs in the world of eyewear are being rewarded with the Silmo D´or award. Here are a few of the nominees for this year!

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Eyewear: EoE Glasses

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I have had the opportunity to meet Swedish eyewear brand EoE and talk about the release of the new collection ”Independent” – a tribute to the independent opticians.

-Of course we do love all our retailers, CEO Emilia Lindmark explains with a smile, but as a independent eyewear brand we do feel a special connection with opticians working to do their own thing. Especially if they also work together as friends or spouses, just like me and Erik.

The ”Independent” collection features a world premiere – the use of reindeer horns as inlays on the frames. Sales manager Erik Lindmark tells that the material is a unique and pure natural product, since the antlers falls off naturally. – All our frames are inspired by the nature and wildlife in Northern Sweden and the horns comes from the small village of Ammarnäs, the place where the brand was born in 2010.

As young entrepreneurs, friends and now, husband and wife, they have revolutionized eyewear design in Sweden introducing Eco-friendly materials, now taking it even a step further with the use of reindeer horn.

The ”Independent” collection is sold exclusively at independent opticians worldwide and the stars in the campaign are four owners of optical stores making their own way. CEO Emilia Lindmark states: – It is such a source of inspiration to meet these entrepreneurs, building sustainable business with the vision of dressing the world in fashion forward eyewear.

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Art: Amr Saad

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This is more like art! I am obsessing over these shades from egyptian designer Amr Saad. Inspired by the ancient hieroglyphic font Jeroglificos, the geometric shapes are interpreted into fashion. The collection is called Anakronous and made in gold and silver.

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Eyewear: Clément Gouverneur

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This year I am proud to have been specially invited to the optical fair SILMO in Paris and I can’t wait to experience the total bubble of eyewear there! One of the brands I am curious to explore some more is Clément Gouverneur, a brand with a 137 year old tradition of making frames and today they bring back classics from the past collections and modernise them. I think this is really exquisite!

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Eyewear: Dick Moby

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Dick Moby SS16 Campaign by Gus & Stella

Dutch based Dick Moby is all about environment and recycling. They only use recycled acetates with biodegradable colours and the eyewear are handmade in Italy. And don’t we agree with their motto: There is a sunny side of plastic!

Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
Dick Moby SS16 Campaign by Gus & Stella
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