My own Silmo Paris Retrospective

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This post is written as a collaboration with Silmo Paris
My own Silmo Paris Retrospective starts with my first visit at 2014. During the first years of the new millennium, Silmo slowly takes its place as one of the most important eyewear shows in the world. When they change concept in 2015, they are not just a trade show. They have become the worlds largest department stores for face-fashion. This anniversary year also saw the birth of Silmo in Sydney, following the opening of Silmo Istanbul in 2014. I just love being at Silmo, discovering new brands, new trends and getting to know the brands even more. They all have a very distinct point of view and lots of personality. I can’t wait to see what this years Xtra-show has to offer. And lets not forget, Happy 50th Birthday Silmo! My own Silmo Paris Retrospective My own Silmo Paris Retrospective My own Silmo Paris Retrospective

Eyewear fashion at Silmo Paris in the 90´s

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This post is a collaboration with Silmo Paris
The eyewear fashion at Silmo Paris in the 90´s was just as eclectic as the fashion in general during this decade. We are being introduced to the ”nerd”. We start wearing quite clean designs and much smaller glasses than before. And the end of the decade presents the ”Matrix” frame. At Silmo in Paris, all this could be experienced. As a next step to celebrate good eyewear design, the Silmo D´Or Award was presented for the first time in 1994. Ever since, brands can compete in various categories for the prestigious award. The eyewear fashion at Silmo Paris in the 90´s Eyewear Fashion 90´s Eyewear Fashion 90´s Eyewear Fashion 90´s Eyewear Fashion 90´s Eyewear Fashion 90´s

How Gucci broke my heart

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The Gucci spring/summer 2018 collection is just a dream for all of us eyewear fashionistas out here. With clear influences from the 70´s and with bedazzling the sh*t out of the frames. Gucci ones again shows that they know what they are doing.
But still, I can’t help to be a tiny bit heartbroken by the fact that all of these designs already have been seen on the independent eyewear scene for quite some time. Let me give you some background to how this works. So, even if Gucci owns the designs and the brand, it is all made as a license brand from Kering Eyewear. They handle all the production and usually also the designs. And there are a few giants out there working in the same way and yes, the got cash! They can pretty much do anything and together with really strong brands they sometimes create just random collections. But like the case with Gucci they are really taking it to the next level. Smaller, independent brands, usually works with tight budgets when creating their eyewear magic. So, when they in the past has created collections similar to this one, they might make a name for themselves but it is hard to reach the public and the luxury scene. That is why I am bit heartbroken because I have seen amazing designs like these before. Of course I am happy that the Gucci spring/summer 2018 collection makes a fashion statement with the eyewear collection, but still, I wish the sender had been one of my many friends in the independent scene. No hating. Just loving. The Gucci spring/summer 2018 collection The Gucci spring/summer 2018 collection The Gucci spring/summer 2018 collection

How do I find the perfect eyewear?

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This post is written in collaboration with Stureoptikern
How do I find the perfect eyewear? Yes, that is a question I get quite a lot and you know what? It is so much fun when I get to help people find the perfect match for their face. My beautiful blog colleague Stina have been looking for a new pair of eyewear for quite some time. She has been arranging votes and polls on Facebook and instagram but I think it has rather made her confused than helped her. So, she asked me for some expertise help and we headed to Stureoptikern in downtown Stockholm to try out a frame for her. Of course, you always have to take your prescription in consideration when choosing, but I always start with one simple question – Who are you? And Stina, she is just so much fun and full of crazy ideas. Still, she wants to look her age and she needs eyewear that works for many different occasions. The first impulse is black, classic frames that always works. But then we tried out round frames, cat-eyes, aviators and even some jungle themed Anna Karin Karlsson frames. What  did she choose at last? You will just have to wait and see…How do I find the perfect eyewear? How do I find the perfect eyewear? How do I find the perfect eyewear? How do I find the perfect eyewear? How do I find the perfect eyewear? How do I find the perfect eyewear? How do I find the perfect eyewear? How do I find the perfect eyewear? How do I find the perfect eyewear?

The SILMO 50 years retrospective

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This post is written in cooperation with SILMO Paris
The SILMO 50 years retrospective has now brought us to the 80´s. This is the decade when the trade show really began to take form. In 1981 they moved to Paris, from 1982 it was decided to always take place during the autumn and in 1985 the very first Spectacle Show at SILMO attracted more than 13.000 visitors and 355 exhibitors. But enough with numbers, what did the eyewear fashion look like? You could find lots of BIG eyewear from Christian Dior and artsy eyewear from Alain Mikli. I would have loved to visit SILMO Paris during this era! The Silmo 50 years retrospective The Silmo 50 years retrospective The Silmo 50 years retrospective The Silmo 50 years retrospective The Silmo 50 years retrospective The Silmo 50 years retrospective The Silmo 50 years retrospective The Silmo 50 years retrospective