SENASTE ARTIKLARNA

Eyewear: PAWAKA

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Creative eyewear brand PAWAKA presents new shapes for fall/winter 2016 and also introduces frames made in solid aluminium.

PAWAKA_FW16-17_Photography_by_Daniel_Bolliger_MG_3783_1200px-2 PAWAKA_FW16-17_Photography_by_Daniel_Bolliger_MG_3868_1200px-2 PAWAKA_FW16-17_Photography_by_Daniel_Bolliger_MG_3889_1200PX PAWAKA_FW16-17_Photography_by_Daniel_Bolliger_MG_3950_1200PX PAWAKA_FW16-17_Photography_by_Daniel_Bolliger_MG_4031_1200px PAWAKA_FW16-17_Photography_by_Daniel_Bolliger_MG_4059_1200px

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Eyewear: Silmo

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I just love the international trade show Silmo and to stroll around the booths looking for spectacular eyewear. This year I realized that I have become very very picky, trying to find out how the trends will develop in the years to come. Talking to the different brands and designers, it seems to be a fact that all the crazy ”let´s go bananas” that I love so much, are hard to sell to an end consumer. It is a struggle to balance creativity and new ideas with what sells. So thats going to be my mission – to keep on finding these amazing brands and designs and to tell the world about them!

P1090356 P1090392 P1090399 P1090425 P1090457 P1090468 P1090490 P1090496 (1) P1090507 P1090522 P1090526 P1090531

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Lunettes Kollektion x Capara

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Together with design duo Capara, Lunettes Kollektion has designed a strict geometrical collection where the lenses are hold by rubber bands and the frames are 3D-printed. New technology meets tradition.

LK x Capara Black Double Freefall deconstructed LK x Capara Black Double Freefall Front LK x Capara Gold Double Freefall Front LK x Capara Green Freefall Front LK x Capara Pink Freefall Front LK x Capara Red Freefall Front LK x Capara Silver Double Freefall Front

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Silmo D´or

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Every year at the international trade show Silmo, inventive and progressive designs in the world of eyewear are being rewarded with the Silmo D´or award. Here are a few of the nominees for this year!

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Eyewear: EoE Glasses

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I have had the opportunity to meet Swedish eyewear brand EoE and talk about the release of the new collection ”Independent” – a tribute to the independent opticians.

-Of course we do love all our retailers, CEO Emilia Lindmark explains with a smile, but as a independent eyewear brand we do feel a special connection with opticians working to do their own thing. Especially if they also work together as friends or spouses, just like me and Erik.

The ”Independent” collection features a world premiere – the use of reindeer horns as inlays on the frames. Sales manager Erik Lindmark tells that the material is a unique and pure natural product, since the antlers falls off naturally. – All our frames are inspired by the nature and wildlife in Northern Sweden and the horns comes from the small village of Ammarnäs, the place where the brand was born in 2010.

As young entrepreneurs, friends and now, husband and wife, they have revolutionized eyewear design in Sweden introducing Eco-friendly materials, now taking it even a step further with the use of reindeer horn.

The ”Independent” collection is sold exclusively at independent opticians worldwide and the stars in the campaign are four owners of optical stores making their own way. CEO Emilia Lindmark states: – It is such a source of inspiration to meet these entrepreneurs, building sustainable business with the vision of dressing the world in fashion forward eyewear.

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